a sans-serif family
Ardena is a modern sans-serif typeface family. While neutral and clear at first glance, it can be characterized as both pleasant and confident due to its open, rounded forms and vertical terminals.
It can be used in both a restrained and expressive way. The thinner and thicker weights are particularly suitable for strong headlines, while the middle weights can be used for typographic challenges and body text. Completed with an extensive character collection, it becomes a real workhorse. A versatile allrounder that is up to all challenges – for Corporate Identity, Editorial, Branding, Orientation and Guidance systems and much more.
Ardena was featured at:
Try & Buy
ARDENA is available at:
myfonts.com (Variable Font)
The Ardena family has a total of 20 styles, from thin to heavy and matching italics. The thinner and thicker weights are particularly suitable for strong headlines, while the middle weights can be used for typographic challenges and body text.
The Character Set
The Ardena family has a total of 1064 glyphs per font, including a whole range of features like languages, small caps, numbers, arrows, symbols alternates and many more, which makes Ardena suitable for many purposes.
Ardena supports over 200+ latin based languages and includes an extended currency symbol set.
The Ardena family includes a lot of Open Type Features like small caps, ligatures, fractions, alternates, arrows, numbers and many more.
The Stylistic Sets give you the opportunity to choose the best look & feel for your projects.
Arrows, circled and squared arrows and numbers
Ardena has an extensive range of circled and squared numbers. Thanks to Open Type Features and an easy system, the various designs can also be simply „written“ without first having to select them in a glyph palette.
The principle is easily explained: If a number is placed in round or square brackets, it will automatically be displayed in an outlined circle or square. If you add a period to the number, it is displayed in a full circle or square. The same principle also applies to the arrows. The arrows themselves are combinations of greater/less symbols with the various slashes or hyphens.
So you just have to type the following combinations. Only the standard ligatures have to be activated, which is the default in the most common graphic programs like Adobe Cloud anyway.
The Variable Font
Variable Fonts combine an almost infinite number of font styles in a single font file. Two axes/sliders for weight and oblique can be used to select the desired style. This font technology is therefore ideally suited for the typographic design of responsive screen cases. Variable Fonts are particularly pleasing for web-developers, as they take up a significantly smaller amount of data than conventional web fonts. But Variable Fonts are also ideal for exciting typo animations.
However, variable fonts are also suitable for classic layout design. Depending on the field of application, you might want something between a Light and a Regular weight, for example. This problem can now be solved very easily thanks to the sliders.
The Design Process
After the high-contrast serif Spitzkant, I needed the absolute contrast again for the following typeface project. In general, it should be a low-contrast sans serif. Neutral and versatile. One of which there are already thousands, but I simply wanted to draw my own interpretation. One that can be used for all purposes and is well constructed. That was my primary motivation for Ardena.
So I started with the first sketches and the first questions quickly came up. Even neutral sans serifs can differ significantly in character. How to finish the terminals – vertically, diagonally or horizontally? Geometric or humanistic proportions, stroke width contrast, soft or tapered curves – all characteristics that can develop their very own dynamics. Thus, not every sans serif is the same as another, as is generally claimed. In terms of character, Ardena should appear pleasant and confident at the same time. Among others, I expected this from open, rounded forms and vertical endings.
As neutral fonts are also often used for orientation and guidance systems due to their clear legibility, I intended to supply the designers with something more than just the classic numbers and arrows. So I drew circled and squared numbers and arrows, positive and negative. Since these should not have to be searched for in glyph palettes, I developed a system of how these characters can be easily "written" thanks to Open Type Features. A helpful tool and an easy way for users to find the appropriate characters. Only the standard ligatures have to be activated, which is the default in the most common graphics programs, such as Adobe Cloud, anyway.
To make a font usable for all purposes, it must of course be extended accordingly. Extensive language support, many currency characters, alternative characters, small caps and other features were added accordingly. Even the much underrated Interrobang found its place. As a result, the number of characters quickly grew to over 1000. Also an italic was drawn. So Ardena grew to a well-rounded and very extensive family that can be used for many purposes.
Licensing & Pricing
Ardena is starting at 40,-€ for a single style (desktop & web) for 1-5 users.
The family package (desktop & web) is starting at 214,-€ for 1-5 users.
The Variable Font (desktop & web) is starting at 214,-€ for 1-5 users.
Retailers may vary. Further license variations are available on request.
Our own shop is currently in the making. Until it is done, you can contact us directly, if you like to purchase a font or a whole family. Just write an e-mail to firstname.lastname@example.org and let’s talk about your needs and the pricing.
If you are a student (currently enrolled at a college or university) and like to use our fonts for your projects, we will offer you a 80% discount. We would love to see your projects with our fonts. Just write an e-mail to email@example.com and let’s talk about your needs and the pricing.
Try & Buy
ARDENA is available at:
myfonts.com (Variable Font)
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